Marketing through emails has the highest ROI but If you open your mail inbox, you are sure to see a seemingly countless number of emails from a limitless number of brands.You may be surprised to know that not every one of these emails is designed to get you to buy a service or a product.There …
Generally, we know the only constant is change, but a very close second is the resistance to that change itself. In 1959, The Product Manager, E.F. Borisch, compiled this list of “50 Reasons Why We Cannot Change.†while working for the Milwaukee Gear Company, and many of these reasons still resonate as if they were …
A sales funnel is a visual representation for the path taken by a potential customer as he or she moves towards becoming a customer. It is a frequently used by us in the sales and marketing industry, the sales funnel helps individuals and companies understand and visualize their sales process and measure overall conversion success …
Why Sales Funnel is important in any digital marketing project Read More »
What is contextual marketing? When a person visits your website, whether they’re a first-time visitor or a longtime customer, the website experience is the same — the same message, the same content, the same page after page, the same flow.What if there was a way to provide individualized experiences to different people based on their …
How can we use the contextual marketing method for our marketing benefit? Read More »