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Why Sales Funnel is important in any digital marketing project

A sales funnel is a visual representation for the path taken by a potential customer as he or she moves towards becoming a customer. It is a frequently used by us in the sales and marketing industry, the sales funnel helps individuals and companies understand and visualize their sales process and measure overall conversion success …

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How can we use the contextual marketing method for our marketing benefit?

What is contextual marketing? When a person visits your website, whether they’re a first-time visitor or a longtime customer, the website experience is the same — the same message, the same content, the same page after page, the same flow.What if there was a way to provide individualized experiences to different people based on their …

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